Emirates officially inaugurated its first dedicated travel store in Japan on July 8, 2025, marking a significant milestone in the airline’s expansion within the Kansai region. The new store, located in Osaka’s bustling commercial district, is designed to bring Emirates’ world-renowned hospitality and personalized service closer to customers, enhancing their travel planning experience.

The opening ceremony was graced by Nabil Sultan, Executive Vice President – Passenger Sales and Country Management at Emirates, alongside Mr. Hirofumi Yoshimura, Governor of Osaka Prefecture, and H.E. Shihab Alfaheem, Ambassador Extraordinary and Plenipotentiary of the United Arab Emirates to Japan. Emirates’ senior management, distinguished guests, and media representatives also attended the event, underscoring the importance of this new venture.

Spanning 110 square meters, the Emirates Travel Store offers a comprehensive, customer-centric environment where travelers can receive expert assistance from a multilingual team. The staff is equipped to support both Japanese and international customers with flight bookings, travel-related information, and bespoke itinerary planning. This personalized service aims to address the diverse needs of travelers, from leisure tourists to business professionals.

The store’s interior has been thoughtfully designed to reflect modern luxury and comfort. Soft beige lounge chairs and sleek contemporary furnishings create a warm and relaxed atmosphere, encouraging customers to take their time while planning their journeys. To enhance convenience, the store features a self-service kiosk and an innovative personalized Queue Management system, streamlining customer flow and reducing wait times. Additionally, a selfie mirror with unique backgrounds showcasing popular Emirates destinations adds an interactive and engaging element to the customer experience.

During the opening remarks, Mr. Nabil Sultan emphasized the strategic importance of the Japanese market for Emirates. He stated, “Japan is a vital market for Emirates, and today’s opening reflects our commitment to building even deeper connections with our valued customers and partners here in the Kansai region by bringing our products and services even closer to them. The opening of our first retail store in Osaka is a reflection of our customer-first philosophy and we’re confident that this space will enable us to engage in more meaningful ways with the Japanese community.”

Emirates continues to strengthen its presence in Japan with daily flights to Osaka Kansai, Tokyo Narita, and Tokyo Haneda airports. The airline’s fleet serving Japan has been retrofitted with enhanced products, including upgraded seating, improved in-flight entertainment systems, and premium dining options, ensuring a superior travel experience for passengers.

The Emirates Osaka Travel Store is open Monday through Friday from 11:00 AM to 1:00 PM and 2:00 PM to 7:00 PM, with a break between 1:00 PM and 2:00 PM. The store remains closed on weekends and public holidays to maintain optimal service quality during operational hours.

This new retail space not only serves as a booking and information center but also acts as a cultural bridge, promoting greater understanding and exchange between Japan and the UAE. Through this initiative, Emirates aims to foster stronger community ties and encourage more travelers from the Kansai region to explore the world with the airline’s extensive global network.

With this innovative travel store, Emirates is setting a new standard for customer engagement in Japan, combining state-of-the-art technology, personalized service, and elegant design to create a unique and memorable travel planning experience.

Qatar Airways has introduced Privilege Club Pro, a new subscription service within its loyalty programme that enables members to earn additional Avios and Qpoints each month. This marks the first time a loyalty programme using Avios has launched a subscription model allowing members to collect status points, setting a new standard for boosting rewards and advancing tier status.

Developed in partnership with Points, a Plusgrade company specializing in ancillary revenue solutions, Privilege Club Pro allows members to accelerate their Avios balances. Subscribers can enjoy a range of rewards, such as bidding on exclusive experiences through Privilege Club Collection, booking award seat flights, shopping at Qatar Duty Free, and accessing hundreds of partners worldwide.

Christophe Guittard, Senior Vice President Business-to-Consumer at Qatar Airways, commented, “As a lifestyle loyalty programme, Privilege Club continues to expand the way members engage with their everyday transactions by ensuring steady, predictable progress toward meaningful rewards. Our latest addition, Privilege Club Pro, is a flexible subscription offering that brings members closer to their goals.

 By boosting their monthly Avios and Qpoints balance, members can now plan ahead for their dream trip or elevate their journey with upgrades and exclusive moments at Qatar Duty Free home to one of the most expansive collections of luxury brands in any airport, alongside curated boutiques and world-class dining options. It reflects our continued commitment to rewarding loyalty in more personal, relevant, and exciting ways, and we look forward to welcoming members to this new chapter.”

Members can subscribe to Privilege Club Pro via qatarairways.com or the Qatar Airways app, choosing from monthly or yearly plans across four tiers:

• Access: 2,500 Avios per month; USD 50/month or USD 500/year
• Select: 7,500 Avios per month; USD 130/month or USD 1,300/year
• Exclusive: 15,000 Avios per month; USD 240/month or USD 2,400/year
• Ultimate: 20,000 Avios and five Qpoints per month; USD 350/month or USD 3,500/year

The Ultimate tier includes Qpoints, which help members maintain or upgrade their loyalty status. The required Qpoints for tier upgrades are as follows: Burgundy to Silver – 150 Qpoints, Silver to Gold – 300 Qpoints, and Gold to Platinum – 600 Qpoints.

Privilege Club members can spend Avios on curated sports, entertainment, lifestyle, and culture packages through Privilege Club Collection, including access to global events like the FIFA World Cup 2026, Formula 1, and UEFA Champions League. Travelers passing through Hamad International Airport recently named the ‘Best Airport in the Middle East’ by Skytrax in 2025 can also redeem Avios at Qatar Duty Free, which features over 200 outlets offering luxury shopping, unique dining, and convenient express shops.

ge Club Pro offers members a flexible and rewarding way to accelerate their travel benefits, providing more opportunities to enjoy exclusive experiences and elevate their loyalty status.

Dubai’s Emirates Airline and Dubai Duty Free have taken a major step toward embracing digital currencies by signing Memorandums of Understanding (MoUs) with Crypto.com to enable cryptocurrency payments for flight bookings and retail purchases. The agreements, signed on July 8, 2025, at Emirates Group Headquarters in Dubai, mark a pioneering move to integrate Crypto.com Pay into their payment ecosystems, with implementation expected to begin next year.

Emirates’ Deputy President and Chief Commercial Officer, Adnan Kazim, highlighted that the partnership reflects the airline’s commitment to adapting to evolving customer preferences and attracting younger, tech-savvy travelers who favor digital currencies. He noted that this initiative aligns with Dubai’s vision to lead in financial innovation while providing customers with greater flexibility and choice in how they transact with Emirates.

Dubai Duty Free, which posted a turnover of AED 4.118 billion in the first half of 2025, will enable crypto payments both in-store and online, enhancing the retail experience for millions of international travelers passing through Dubai International Airport. Managing Director Ramesh Cidambi described the move as a forward-looking step that adds significant value to their diverse customer base and supports sustained growth.

The MoUs also include plans for strategic collaborations such as joint marketing campaigns and customer engagement programs to promote awareness and adoption of cryptocurrency payments. Eric Anziani, President and COO of Crypto.com, emphasized that partnering with Emirates and Dubai Duty Free will accelerate mainstream adoption of digital assets and bring real momentum to the crypto industry in the Gulf Cooperation Council (GCC) region.

This initiative is part of Dubai’s broader strategy to become a global hub for crypto and digital finance innovation. The emirate has already established regulatory frameworks like the Virtual Assets Regulatory Authority (VARA) and hosts over 650 crypto companies in free zones such as DMCC. Other sectors, including real estate and petroleum retail, are also integrating cryptocurrencies, as seen in partnerships like Crypto.com’s recent collaboration with Emirates Petroleum Company (Emarat) to enable crypto payments at service stations.

Sheikh Ahmed bin Saeed Al Maktoum, Chairman and CEO of Emirates Airline & Group, and other senior executives from Emirates and Crypto.com were present at the signing ceremony, underscoring the strategic importance of these partnerships in transforming travel and commerce through advanced digital payment solutions.

By enabling cryptocurrency payments, Emirates and Dubai Duty Free are positioning themselves at the forefront of the digital economy, offering travelers innovative, secure, and convenient payment options that reflect the future of global commerce.

Emirates officially inaugurated its first dedicated travel store in Japan on July 8, 2025, marking a significant milestone in the airline’s expansion within the Kansai region. The new store, located in Osaka’s bustling commercial district, is designed to bring Emirates’ world-renowned hospitality and personalized service closer to customers, enhancing their travel planning experience.

The opening ceremony was graced by Nabil Sultan, Executive Vice President – Passenger Sales and Country Management at Emirates, alongside Mr. Hirofumi Yoshimura, Governor of Osaka Prefecture, and H.E. Shihab Alfaheem, Ambassador Extraordinary and Plenipotentiary of the United Arab Emirates to Japan. Emirates’ senior management, distinguished guests, and media representatives also attended the event, underscoring the importance of this new venture.

Spanning 110 square meters, the Emirates Travel Store offers a comprehensive, customer-centric environment where travelers can receive expert assistance from a multilingual team. The staff is equipped to support both Japanese and international customers with flight bookings, travel-related information, and bespoke itinerary planning. This personalized service aims to address the diverse needs of travelers, from leisure tourists to business professionals.

The store’s interior has been thoughtfully designed to reflect modern luxury and comfort. Soft beige lounge chairs and sleek contemporary furnishings create a warm and relaxed atmosphere, encouraging customers to take their time while planning their journeys. To enhance convenience, the store features a self-service kiosk and an innovative personalized Queue Management system, streamlining customer flow and reducing wait times. Additionally, a selfie mirror with unique backgrounds showcasing popular Emirates destinations adds an interactive and engaging element to the customer experience.

During the opening remarks, Mr. Nabil Sultan emphasized the strategic importance of the Japanese market for Emirates. He stated, “Japan is a vital market for Emirates, and today’s opening reflects our commitment to building even deeper connections with our valued customers and partners here in the Kansai region by bringing our products and services even closer to them. The opening of our first retail store in Osaka is a reflection of our customer-first philosophy and we’re confident that this space will enable us to engage in more meaningful ways with the Japanese community.”

Emirates continues to strengthen its presence in Japan with daily flights to Osaka Kansai, Tokyo Narita, and Tokyo Haneda airports. The airline’s fleet serving Japan has been retrofitted with enhanced products, including upgraded seating, improved in-flight entertainment systems, and premium dining options, ensuring a superior travel experience for passengers.

The Emirates Osaka Travel Store is open Monday through Friday from 11:00 AM to 1:00 PM and 2:00 PM to 7:00 PM, with a break between 1:00 PM and 2:00 PM. The store remains closed on weekends and public holidays to maintain optimal service quality during operational hours.

This new retail space not only serves as a booking and information center but also acts as a cultural bridge, promoting greater understanding and exchange between Japan and the UAE. Through this initiative, Emirates aims to foster stronger community ties and encourage more travelers from the Kansai region to explore the world with the airline’s extensive global network.

With this innovative travel store, Emirates is setting a new standard for customer engagement in Japan, combining state-of-the-art technology, personalized service, and elegant design to create a unique and memorable travel planning experience.

Emirates Skywards has officially reinstated points transfers from all major U.S. credit card loyalty programs, following a suspension that began in late May 2025 due to an upgrade of the airline’s internal loyalty management system.

This upgrade required Emirates and its partners—American Express Membership Rewards, Chase Ultimate Rewards, Bilt Rewards, Capital One miles, and Citi ThankYou points—to temporarily halt the ability to transfer points into the Skywards program while technical systems were rebuilt to accommodate the new platform.

The blackout period varied by issuer, with Bilt pausing transfers from May 27 to June 19, Chase from May 29 to June 30, and Amex implementing a suspension from May 28 with no initially announced end date.

The restoration of transfer capability comes as a relief to travelers who rely on Skywards for premium cabin redemptions, especially since Emirates is often the most direct route to booking its sought-after business and first class seats, despite higher award costs and carrier-imposed surcharges. Notably, the transfer process appears to be functioning smoothly, with many users reporting instant transfers, though times may vary by issuer.

However, significant changes are on the horizon. From July 27, 2025, Citi ThankYou points will transfer to Emirates Skywards at a reduced 5:4 ratio, meaning 1,000 Citi points will yield only 800 Skywards miles—a 20% devaluation from the previous 1:1 rate. There is speculation that similar changes could occur with other issuers, though no announcements have been made.

Additionally, Emirates now restricts first-class award redemptions to Skywards elite members, but travelers can still access first-class seats by transferring points to partner programs like Qantas Frequent Flyer, which maintains a 1:1 transfer ratio with several U.S. credit cards.

Emirates Skywards also maintains partnerships with numerous airlines, including Air Canada, Bangkok Airways, Copa Airlines, Japan Airlines, Korean Air, and Qantas, providing members with a broad range of options for earning and redeeming miles beyond Emirates flights. The recent developments underscore both the continued value and evolving landscape of the Skywards program for frequent flyers and points enthusiasts

Emirates and Uber have entered into a comprehensive strategic partnership aimed at transforming the travel experience for UAE-based passengers by tightly integrating air and ground transport, enhancing convenience, and expanding loyalty rewards.

The agreement, formalized through a Memorandum of Understanding signed by Emirates’ Deputy President and Chief Commercial Officer Adnan Kazim and Uber’s Vice President and Head of EMEA Mobility Anabel Diaz Calderon, sets the stage for a range of new services and benefits for travelers across the Emirates network.

A central feature of the partnership is the development of an integrated booking experience, allowing Emirates customers to arrange Uber rides—whether for airport transfers or in-city travel—directly through the Emirates booking platform. This innovation is designed to streamline the entire journey, enabling passengers to seamlessly coordinate their ground transportation with their flight itineraries. For select travelers, Emirates and Uber are exploring the possibility of complimentary Uber rides to and from airports, delivering a true “door-to-destination” service.

The collaboration also brings significant enhancements to the Emirates Skywards loyalty program. UAE-based Skywards members will soon be able to earn Miles on Uber rides taken in select markets within the Emirates network, and plans are underway to allow these Miles to be redeemed for Uber ride credits or vouchers. This initiative is expected to be accompanied by exclusive promotions, bonus earning opportunities, and targeted offers to further incentivize travelers.

Beyond passenger transport, the partnership extends into logistics, with both companies set to explore the integration of Uber’s delivery infrastructure into Emirates Courier Express for last-mile deliveries. This could improve delivery speed and coverage, especially in densely populated urban areas, by leveraging Uber’s global delivery network.

Technical and commercial details, including the specifics of reward structures, eligible markets, and rollout timelines, are still being finalized. Emirates and Uber plan to launch joint marketing campaigns to promote the new services and benefits as they become available.

Industry analysts note that this partnership aligns with a broader trend of airlines seeking to control more of the passenger journey, providing holistic, digitally integrated travel solutions that meet rising customer expectations for seamless, end-to-end service.

Both companies have emphasized their commitment to redefining the travel experience for millions of passengers, with Emirates aiming to expand planning options and Uber gaining increased visibility among premium travelers and airport-centric demand in key hubs like Dubai. The partnership is expected to set a new standard for integrated travel and loyalty benefits in the region.