Every year, millions of travelers set out to explore the world, drawn to destinations that offer unforgettable experiences, rich histories, and vibrant cultures. The most visited countries in the world are those that have mastered the art of welcoming visitors, blending iconic landmarks with local charm and modern comforts.

From the romantic streets of Paris to the sun-soaked beaches of Thailand, these top destinations promise adventure, discovery, and memories that last a lifetime. Whether you’re seeking art, history, nature, or simply new flavors, these countries stand out for their ability to captivate and inspire. So, let’s take a closer look at the top 10 most visited countries in the world and discover what makes each one truly special.

1. France: The Epitome of Elegance and Culture

Annual Visitors: 89.4 million
Signature Experiences: Parisian landmarks, wine regions, Mediterranean coastlines

France is more than just a country-it’s a global icon of art, gastronomy, and romance. Paris, the “City of Light,” dazzles with the Eiffel Tower, the Louvre, and the Seine River. But France’s magic extends far beyond its capital. Regions like Provence, with its lavender fields and charming villages, and Bordeaux, renowned for its world-class vineyards, offer a taste of la belle vie.

The French Riviera, home to glamorous cities like Nice and Cannes, attracts sun-seekers and celebrities alike. France’s culinary scene is legendary, from buttery croissants to Michelin-starred feasts, and its cultural calendar is packed with events like the Cannes Film Festival and the Tour de France.

2. Spain: A Tapestry of Sun, Culture, and History

Annual Visitors: 83.7 million
Signature Experiences: Flamenco, Gaudí’s architecture, Mediterranean beaches

Spain’s vibrant energy and rich heritage make it a perennial favorite. Barcelona’s Sagrada Família and Park Güell showcase the genius of Antoni Gaudí, while Madrid’s Prado Museum and Royal Palace celebrate the nation’s artistic legacy. The beaches of Costa del Sol and the Balearic Islands draw sun worshippers, while the Camino de Santiago pilgrimage route offers spiritual seekers a unique journey.

Spain’s festivals, from the running of the bulls in Pamplona to La Tomatina in Buñol, are legendary for their passion and pageantry. And let’s not forget the tapas, paella, and sangria that make every meal a celebration.

3. United States: A Land of Endless Possibilities

Annual Visitors: 79.3 million
Signature Experiences: National parks, iconic cities, entertainment capitals

The United States is a vast playground for travelers. New York City’s skyline, Hollywood’s glamour, and Las Vegas’s neon lights are just the beginning. The country’s national parks-Yellowstone, Yosemite, and the Grand Canyon-offer some of the world’s most breathtaking natural scenery.

Theme parks like Disney World and Universal Studios are magnets for families, while cities like Chicago, San Francisco, and Miami each offer their own unique flavors. The US’s cultural diversity, innovative spirit, and world-class infrastructure make it a destination for every kind of traveler.

4. China: Where Ancient Meets Modern

Annual Visitors: 65.7 million
Signature Experiences: Great Wall, Forbidden City, megacities

China’s blend of ancient history and futuristic innovation is unparalleled. The Great Wall, a marvel of human engineering, winds through dramatic landscapes, while Beijing’s Forbidden City and Xi’an’s Terracotta Army reveal the grandeur of imperial China.

Modern metropolises like Shanghai and Shenzhen dazzle with skyscrapers, high-speed trains, and cutting-edge technology. China’s culinary diversity, from Peking duck to Sichuan hotpot, is a feast for the senses, and its festivals, such as Chinese New Year, are spectacles of color and tradition.

5. Italy: A Feast for the Senses

Annual Visitors: 64.5 million
Signature Experiences: Roman ruins, Renaissance art, Mediterranean cuisine

Italy is a living museum of art, history, and gastronomy. Rome’s Colosseum and Vatican City are must-sees, while Venice’s canals and Florence’s Uffizi Gallery enchant art lovers. The Amalfi Coast’s dramatic cliffs and Tuscany’s rolling vineyards offer postcard-perfect scenery.

Italian cuisine, from Neapolitan pizza to gelato, is a global favorite, and the country’s wine regions produce some of the world’s finest vintages. Italy’s warm hospitality and timeless beauty ensure that every visit is unforgettable.

6. Turkey: Where East Meets West

Annual Visitors: 51.2 million
Signature Experiences: Istanbul’s skyline, Cappadocia’s landscapes, ancient ruins

Turkey’s unique position straddling Europe and Asia makes it a cultural crossroads. Istanbul, with its Hagia Sophia and Blue Mosque, is a city of contrasts, where minarets pierce the sky and bustling bazaars overflow with treasures.

Cappadocia’s fairy chimneys and hot air balloon rides offer a surreal experience, while the ancient ruins of Ephesus and the travertine terraces of Pamukkale are windows into the past. Turkish cuisine, from kebabs to baklava, is a delight, and the country’s hospitality is legendary.

7. Mexico: A Celebration of Color and Tradition

Annual Visitors: 45.0 million
Signature Experiences: Mayan ruins, colonial cities, Pacific beaches

Mexico’s rich cultural heritage and natural beauty make it a top destination in the Americas. The ancient city of Chichén Itzá, the colonial charm of Oaxaca, and the vibrant energy of Mexico City each tell a different story.

The country’s beaches-Cancún, Tulum, and Puerto Vallarta-are world-renowned for their beauty and hospitality. Mexican cuisine, recognized by UNESCO, is a feast of flavors, from street tacos to mole. Festivals like Día de los Muertos and Carnival bring the country’s traditions to life in vivid color.

8. Thailand: The Land of Smiles

Annual Visitors: 39.8 million
Signature Experiences: Tropical islands, Buddhist temples, bustling markets

Thailand’s warm hospitality, stunning landscapes, and rich culture make it a favorite in Southeast Asia. Bangkok’s Grand Palace and floating markets, Chiang Mai’s temples, and the idyllic islands of Phuket and Koh Samui offer endless variety.

Thai cuisine, from pad Thai to green curry, is beloved worldwide, and the country’s affordability and friendly locals ensure a welcoming experience for every traveler.

9. Germany: Heart of Europe’s History and Innovation

Annual Visitors: 39.6 million
Signature Experiences: Castles, Oktoberfest, scenic landscapes

Germany’s blend of medieval charm and modern efficiency is irresistible. Bavaria’s fairy-tale castles, the Rhine Valley’s vineyards, and Berlin’s vibrant arts scene each offer a unique perspective.

Oktoberfest in Munich is the world’s largest beer festival, drawing millions to celebrate Bavarian culture. Germany’s efficient transport, historic sites, and commitment to sustainability make it a model for European travel.

10. United Kingdom: A Kingdom of Heritage and Diversity

Annual Visitors: 39.4 million
Signature Experiences: London landmarks, Scottish castles, literary history

The United Kingdom’s rich history and cultural diversity are on full display. London’s Big Ben, Buckingham Palace, and the British Museum are global icons, while Edinburgh’s castle and the Scottish Highlands offer dramatic scenery.

The UK’s literary heritage, from Shakespeare to Harry Potter, and its royal traditions continue to captivate visitors from around the world.

Why These Countries Lead the World in Tourism

These top 10 countries have mastered the art of blending tradition with innovation, offering something for every traveler. Their world-class infrastructure, rich cultural heritage, and commitment to hospitality ensure that visitors leave with unforgettable memories and a desire to return.

Whether you’re seeking adventure, relaxation, or cultural enrichment, these destinations are the gold standard of global tourism-each a world unto itself, waiting to be explored.

On August 29, 2025, Turkish Foreign Minister Hakan Fidan announced a decisive move during a special parliamentary session: Türkiye has severed all economic and trade relations with Israel and imposed a ban on Israeli aircraft entering Turkish airspace. The parliament also adopted a resolution condemning Israeli actions in the Gaza Strip as genocide.

“We have completely cut off our trade with Israel. We do not allow Turkish ships to go to Israeli ports. We do not allow their planes to enter our airspace,” Fidan declared, decrying the humanitarian crisis in Gaza and warning of the broader regional instability fueled by Israeli military operations against neighboring countries, including Syria.

However, Reuters later clarified that the airspace ban applies specifically to government flights and aircraft transporting munitions to Israel, while commercial flights transiting Turkish airspace remain unrestricted. Supporting this, independent analysis from aviation intelligence platform ch-aviation shows that Israeli carriers such as El Al Israel Airlines, Israir, and Arkia continue to fly over Türkiye en route to destinations across Europe and the Caucasus without any noticeable rerouting. No official Notices to Air Missions (NOTAMs) have been issued to restrict these overflights.

Türkiye and Israel have maintained a tense political relationship for several years. All direct flights between the two countries have been suspended since the October 7, 2023 Hamas attacks on Israel and the subsequent military response in Gaza. In a further indication of strained ties, Turkish Airlines and Pegasus Airlines relinquished their remaining slots at Tel Aviv’s Ben Gurion Airport in April 2025, signaling that their return to the Israeli market remains unlikely in the near future.

While Türkiye’s move marks a significant escalation in diplomatic and economic pressure on Israel, the continuation of commercial overflights suggests a cautious approach to aviation restrictions, balancing political stance with operational realities of regional air traffic.

As the humanitarian and geopolitical crisis unfolds, the Turkish government’s actions reflect growing condemnation of Israeli policies in Gaza, underscoring the complex and volatile dynamics in Middle Eastern relations.

Wizz Air has officially ended its Abu Dhabi-based operations as of September 1, marking a strategic retreat from the UAE market to focus more heavily on its European network. While this move has resulted in some flight cancellations and operational shifts, travelers seeking affordable flights from the UAE will not be left stranded. A number of other low-cost carriers are actively stepping in to fill the gap, ensuring continued access to budget-friendly travel options.

Wizz Air’s August traffic report confirmed its last outbound flight from Abu Dhabi flew on August 31. The airline is simultaneously rebuilding its Tel Aviv hub, aiming to restart a full schedule of 24 routes by mid-September, underscoring the company’s adaptability following the suspension of summer flights from the UAE.

The decision to close Wizz Air’s Abu Dhabi base stems from a mix of operational challenges, including geopolitical tensions in the region and technical difficulties arising from harsh climate conditions affecting aircraft engines. While the airline’s Abu Dhabi-based arm has ceased operations, some routes from the broader Wizz Air European network will continue to fly to and from Abu Dhabi.

For passengers accustomed to Wizz Air’s low fares, several alternative budget airlines are ready to meet ongoing demand across the UAE and beyond:

• Air Arabia and Air Arabia Abu Dhabi: As the Middle East’s first and largest low-cost airline, Air Arabia operates from Sharjah, while its joint venture with Etihad Airways, Air Arabia Abu Dhabi, flies from Abu Dhabi’s Zayed International Airport. Both carriers serve numerous destinations across the Middle East, North Africa, and Asia.
• flydubai: Dubai-based flydubai blends low fares with some full-service offerings, flying to more than 120 destinations worldwide. It is a popular choice for routes to Eastern Europe and South Asia.
• flynas: The Saudi low-cost carrier operates flights from Dubai and Abu Dhabi to multiple destinations, including Saudi cities, Tbilisi, and Brussels.
• IndiGo and Air India Express: These Indian carriers provide frequent, affordable connections between India and the UAE, covering a broad range of cities.
• Pegasus Airlines and Jazeera Airways: Pegasus offers budget flights to Turkey and onward connections to Europe from Sharjah and Dubai, while Kuwait-based Jazeera Airways serves routes from Dubai and Abu Dhabi to destinations in the Middle East and Asia.

Though Wizz Air’s exit marks a shift in the UAE’s aviation landscape, the presence of these well-established low-cost competitors ensures the market remains dynamic and competitive. Travelers can continue to find attractive deals and explore a wide variety of destinations without stretching their budgets, especially during promotional periods when even full-service airlines offer significant discounts.

Great news for fans of the legendary manga and anime series One Piece: you no longer have to journey to Japan to shop at the iconic Mugiwara Store. On September 12, Singapore will welcome its very first official Mugiwara Store at Jewel Changi Airport, offering devotees an exciting treasure trove of exclusive One Piece merchandise.

Named after the Japanese term for “Straw Hat” — a nod to the series’ protagonist Monkey D. Luffy and his adventurous crew — the Mugiwara Store will feature a wide range of collectibles including apparel, accessories, keychains, plush toys, and detailed figures. Fans can also enjoy immersive photo spots that bring the world of One Piece to life.

The store’s design draws inspiration from the One Piece Egghead Arc, where the Straw Hat Pirates explore the futuristic Egghead Island. This thematic setting adds a unique and immersive atmosphere for shoppers, making it more than just a retail experience.

Ng Kuan Luen, director of the Singapore-based omnichannel platform Omnisekai and part of the store’s management, shared his enthusiasm: “We are thrilled to announce the One Piece Mugiwara Store at Jewel Changi Airport, marking Singapore’s first-ever flagship location for this beloved manga and anime series. With its global appeal and iconic setting, Jewel Changi Airport is the perfect home for the Mugiwara Store’s debut in Singapore.”

The store opens its doors on September 12, 2025, located at 78 Airport Boulevard, #04-235/236, Jewel Changi Airport, Singapore 819666. It will operate daily from 10 a.m. to 10 p.m., inviting all One Piece fans and collectors to dive into a world of adventure and exclusive merchandise right in the heart of Singapore.

Malaysia is aiming high to boost its tourism industry, targeting 43 million foreign visitors this year and an even more ambitious 47 million in 2026. This bold vision aligns with the Visit Malaysia 2026 (VM2026) campaign’s goal to attract travelers who stay longer and spend more, strengthening the nation’s position as a top global destination.

Deputy Prime Minister Datuk Seri Ahmad Zahid Hamidi, speaking after chairing the VM2026 National Main Committee meeting on September 2, outlined three key strategies that form the foundation of the campaign’s success. Central to these plans are stronger destination branding and more aggressive marketing campaigns designed to stimulate demand. Additionally, the government is actively working to boost visitor traffic through closer collaboration with airlines, travel agencies, and key regional land and sea entry points.

The campaign also targets specific markets and high-impact tourism segments, including ecotourism, shopping tourism, and unique niche attractions tailored to meet the interests of diverse traveler groups. These focused efforts aim to maximize visitor engagement and spending.

“The VM2026 campaign is a national priority that seeks to increase tourism revenue, enhance Malaysia’s global competitiveness, and ensure that tourism continues to be a major contributor to the country’s GDP,” said Ahmad Zahid. Highlighting the sector’s strong recovery, he noted that Malaysia welcomed 38 million foreign visitors in 2024—a 31.1 percent increase from the previous year—while domestic tourism recorded 260.1 million visits, up 21.7 percent compared to 2023.

Seasonal tourism promotions are also a key focus, especially to attract visitors from the Middle East, a region challenged by extreme weather conditions at certain times of the year. One proposed initiative is to amplify the Malaysia Midnight Sale, positioning the country as a premier shopping destination for global tourists.

Ahmad Zahid emphasized the importance of unified action across government ministries and agencies to provide seamless service to visitors. “I want every ministry and agency to work together, move in step, and deliver the best experience to tourists,” he said. “With firm commitment, Malaysia will continue to excel as a world-class tourism destination, rich in culture, safe to visit, and able to generate shared prosperity.”

Supporting the overarching VM2026 campaign is a structure of six working sub-committees led by various ministries, including Tourism, Arts and Culture; Communications; Housing and Local Government; Transport; and Tourism Malaysia itself. This collaborative framework aims to strengthen Malaysia’s presence in both existing and emerging markets.
“I am confident that with serious focus and cooperation, Malaysia will boost its tourism sector significantly by 2026,” Datuk Seri Ahmad Zahid concluded.

The ambitious VM2026 campaign underscores Malaysia’s commitment to revitalizing tourism and capitalizing on its diverse attractions, from natural wonders to vibrant cultural experiences, ensuring the country remains a beloved destination for travelers worldwide.

The island paradise of Phuket is riding an extraordinary wave of tourism recovery in 2025, welcoming millions of travelers and generating remarkable revenue that underscores its position as Thailand’s premier tourist destination. Data from the Provincial Tourism Authority of Thailand (TAT) Office in Phuket reveals that over 7.6 million tourists arrived between January and July alone, injecting an astonishing 290 billion baht into the island’s economy.

Governor Sophon Suwannarat highlighted the diverse mix of visitors fueling this resurgence. Russians, Chinese, and Indians topped the arrival charts for the seven-month period, while European tourists surged in July, accounting for nearly 43% of visitors in that month. July’s tourist count reached approximately 887,000, contributing 36 billion baht to the local economy, a vivid sign of the island’s enduring appeal.

Hotel occupancy rates reflect healthy demand, with an average of 76.61% from January to July and a July occupancy of 63.99%, which mirrors typical seasonal travel patterns. The bustling hospitality sector benefits from a steady flow of international travelers who continue to choose Phuket for leisure, business, and cultural experiences.

Phuket’s growing visitor numbers are strongly supported by increased air traffic. Phuket International Airport recorded 63,007 flights in the first seven months of the year—a 6% rise over the same period last year. July by itself saw 7,896 flights touching down, signaling robust connections and accessibility for global travelers.

Adding to the island’s global reach, three new international airlines launched direct routes to Phuket in 2025. AirAsia inaugurated a four-times-weekly Medan-Phuket route, Asiana Airlines increased connectivity with 14 weekly flights from Seoul, and Air France began operating a thrice-weekly Paris-Phuket service. These new links not only broaden Phuket’s market but also make the island more accessible to diverse audiences.

Maritime tourism is also thriving. From January to July, 154,217 visitors arrived via 55 tourist boats, complemented by 670 travelers onboard 527 yachts, reinforcing the importance of sea-based arrivals in Phuket’s tourism mosaic.

Last year, Phuket welcomed a record 13.1 million visitors and amassed staggering tourism revenue of 497 billion baht, securing its status as Thailand’s top-earning province for tourism, as reported by the Bangkok Post. Encouragingly, the current year’s figures suggest Phuket is well on pace to match or potentially surpass those high benchmarks by year-end.

With expanding flight routes, consistently strong hotel occupancy, and tourists arriving from all corners of the globe, Phuket’s tourism sector is not merely recovering—it’s booming. The island is poised to continue dazzling travelers and driving economic growth well into the future, reaffirming its crown jewel status in Thailand’s tourism landscape.