Every year, millions of travelers set out to explore the world, drawn to destinations that offer unforgettable experiences, rich histories, and vibrant cultures. The most visited countries in the world are those that have mastered the art of welcoming visitors, blending iconic landmarks with local charm and modern comforts.

From the romantic streets of Paris to the sun-soaked beaches of Thailand, these top destinations promise adventure, discovery, and memories that last a lifetime. Whether you’re seeking art, history, nature, or simply new flavors, these countries stand out for their ability to captivate and inspire. So, let’s take a closer look at the top 10 most visited countries in the world and discover what makes each one truly special.

1. France: The Epitome of Elegance and Culture

Annual Visitors: 89.4 million
Signature Experiences: Parisian landmarks, wine regions, Mediterranean coastlines

France is more than just a country-it’s a global icon of art, gastronomy, and romance. Paris, the “City of Light,” dazzles with the Eiffel Tower, the Louvre, and the Seine River. But France’s magic extends far beyond its capital. Regions like Provence, with its lavender fields and charming villages, and Bordeaux, renowned for its world-class vineyards, offer a taste of la belle vie.

The French Riviera, home to glamorous cities like Nice and Cannes, attracts sun-seekers and celebrities alike. France’s culinary scene is legendary, from buttery croissants to Michelin-starred feasts, and its cultural calendar is packed with events like the Cannes Film Festival and the Tour de France.

2. Spain: A Tapestry of Sun, Culture, and History

Annual Visitors: 83.7 million
Signature Experiences: Flamenco, Gaudí’s architecture, Mediterranean beaches

Spain’s vibrant energy and rich heritage make it a perennial favorite. Barcelona’s Sagrada Família and Park Güell showcase the genius of Antoni Gaudí, while Madrid’s Prado Museum and Royal Palace celebrate the nation’s artistic legacy. The beaches of Costa del Sol and the Balearic Islands draw sun worshippers, while the Camino de Santiago pilgrimage route offers spiritual seekers a unique journey.

Spain’s festivals, from the running of the bulls in Pamplona to La Tomatina in Buñol, are legendary for their passion and pageantry. And let’s not forget the tapas, paella, and sangria that make every meal a celebration.

3. United States: A Land of Endless Possibilities

Annual Visitors: 79.3 million
Signature Experiences: National parks, iconic cities, entertainment capitals

The United States is a vast playground for travelers. New York City’s skyline, Hollywood’s glamour, and Las Vegas’s neon lights are just the beginning. The country’s national parks-Yellowstone, Yosemite, and the Grand Canyon-offer some of the world’s most breathtaking natural scenery.

Theme parks like Disney World and Universal Studios are magnets for families, while cities like Chicago, San Francisco, and Miami each offer their own unique flavors. The US’s cultural diversity, innovative spirit, and world-class infrastructure make it a destination for every kind of traveler.

4. China: Where Ancient Meets Modern

Annual Visitors: 65.7 million
Signature Experiences: Great Wall, Forbidden City, megacities

China’s blend of ancient history and futuristic innovation is unparalleled. The Great Wall, a marvel of human engineering, winds through dramatic landscapes, while Beijing’s Forbidden City and Xi’an’s Terracotta Army reveal the grandeur of imperial China.

Modern metropolises like Shanghai and Shenzhen dazzle with skyscrapers, high-speed trains, and cutting-edge technology. China’s culinary diversity, from Peking duck to Sichuan hotpot, is a feast for the senses, and its festivals, such as Chinese New Year, are spectacles of color and tradition.

5. Italy: A Feast for the Senses

Annual Visitors: 64.5 million
Signature Experiences: Roman ruins, Renaissance art, Mediterranean cuisine

Italy is a living museum of art, history, and gastronomy. Rome’s Colosseum and Vatican City are must-sees, while Venice’s canals and Florence’s Uffizi Gallery enchant art lovers. The Amalfi Coast’s dramatic cliffs and Tuscany’s rolling vineyards offer postcard-perfect scenery.

Italian cuisine, from Neapolitan pizza to gelato, is a global favorite, and the country’s wine regions produce some of the world’s finest vintages. Italy’s warm hospitality and timeless beauty ensure that every visit is unforgettable.

6. Turkey: Where East Meets West

Annual Visitors: 51.2 million
Signature Experiences: Istanbul’s skyline, Cappadocia’s landscapes, ancient ruins

Turkey’s unique position straddling Europe and Asia makes it a cultural crossroads. Istanbul, with its Hagia Sophia and Blue Mosque, is a city of contrasts, where minarets pierce the sky and bustling bazaars overflow with treasures.

Cappadocia’s fairy chimneys and hot air balloon rides offer a surreal experience, while the ancient ruins of Ephesus and the travertine terraces of Pamukkale are windows into the past. Turkish cuisine, from kebabs to baklava, is a delight, and the country’s hospitality is legendary.

7. Mexico: A Celebration of Color and Tradition

Annual Visitors: 45.0 million
Signature Experiences: Mayan ruins, colonial cities, Pacific beaches

Mexico’s rich cultural heritage and natural beauty make it a top destination in the Americas. The ancient city of Chichén Itzá, the colonial charm of Oaxaca, and the vibrant energy of Mexico City each tell a different story.

The country’s beaches-Cancún, Tulum, and Puerto Vallarta-are world-renowned for their beauty and hospitality. Mexican cuisine, recognized by UNESCO, is a feast of flavors, from street tacos to mole. Festivals like Día de los Muertos and Carnival bring the country’s traditions to life in vivid color.

8. Thailand: The Land of Smiles

Annual Visitors: 39.8 million
Signature Experiences: Tropical islands, Buddhist temples, bustling markets

Thailand’s warm hospitality, stunning landscapes, and rich culture make it a favorite in Southeast Asia. Bangkok’s Grand Palace and floating markets, Chiang Mai’s temples, and the idyllic islands of Phuket and Koh Samui offer endless variety.

Thai cuisine, from pad Thai to green curry, is beloved worldwide, and the country’s affordability and friendly locals ensure a welcoming experience for every traveler.

9. Germany: Heart of Europe’s History and Innovation

Annual Visitors: 39.6 million
Signature Experiences: Castles, Oktoberfest, scenic landscapes

Germany’s blend of medieval charm and modern efficiency is irresistible. Bavaria’s fairy-tale castles, the Rhine Valley’s vineyards, and Berlin’s vibrant arts scene each offer a unique perspective.

Oktoberfest in Munich is the world’s largest beer festival, drawing millions to celebrate Bavarian culture. Germany’s efficient transport, historic sites, and commitment to sustainability make it a model for European travel.

10. United Kingdom: A Kingdom of Heritage and Diversity

Annual Visitors: 39.4 million
Signature Experiences: London landmarks, Scottish castles, literary history

The United Kingdom’s rich history and cultural diversity are on full display. London’s Big Ben, Buckingham Palace, and the British Museum are global icons, while Edinburgh’s castle and the Scottish Highlands offer dramatic scenery.

The UK’s literary heritage, from Shakespeare to Harry Potter, and its royal traditions continue to captivate visitors from around the world.

Why These Countries Lead the World in Tourism

These top 10 countries have mastered the art of blending tradition with innovation, offering something for every traveler. Their world-class infrastructure, rich cultural heritage, and commitment to hospitality ensure that visitors leave with unforgettable memories and a desire to return.

Whether you’re seeking adventure, relaxation, or cultural enrichment, these destinations are the gold standard of global tourism-each a world unto itself, waiting to be explored.

September 3, 2025 – Football fans around the globe can now start planning their journey to the world’s biggest sporting spectacle. FIFA has officially announced that exclusive travel packages for the FIFA World Cup 2026™, co-hosted by the United States, Canada, and Mexico, are now on sale.

The packages, designed to make the tournament experience seamless, include round-trip flights, premium accommodation options ranging from luxury hotels to high-end business stays, ground transportation, and guaranteed match tickets in Category 1 or Category 2 seating.

This early offering allows supporters to secure their seats well in advance, avoiding the uncertainty of the regular ticketing process. Organizers say this initiative is aimed at giving fans peace of mind while ensuring an unforgettable travel and match-day experience.

FIFA notes that Privilege Club members will also enjoy added perks, including earning Avios points on every package purchased. With the tournament expected to attract millions of visitors across three host nations, securing a travel package early could be the key to avoiding soaring prices and limited availability as the event draws nearer.

The FIFA World Cup 2026™ will be the largest in history, featuring 48 teams and an expanded format that promises more matches, more destinations, and more global excitement than ever before. Cities including New York/New Jersey, Los Angeles, Toronto, and Mexico City are preparing to host matches in some of the world’s most iconic stadiums.

FIFA and its partners emphasize that availability is limited and demand is expected to surge rapidly. Fans are encouraged to review all terms and conditions before booking.

With less than a year to go, the countdown has started—and for many supporters, these packages could be the golden ticket to football’s ultimate festival.

UAE’s low-cost carrier Air Arabia has launched a special promotion, offering one-way fares starting from as low as Dh149, just in time for the upcoming long weekend.

The discounted tickets cover a wide range of destinations, including Muscat, Salalah, Dammam, Riyadh, and Kuwait across the GCC, as well as popular routes to India, Bangladesh, and Sri Lanka. The offer is valid for travel between September 15 and November 30, 2025, giving budget-conscious passengers ample flexibility for short getaways or longer trips.

To secure these low fares, passengers must book their tickets between August 28 and September 5, 2025. Air Arabia has urged travellers to act quickly, as the special fares are available only for a limited time and subject to seat availability.

This promotion comes as a boost for residents planning last-minute travel during the holiday break, further cementing Air Arabia’s reputation for offering affordable travel options in the region.

Oman’s low-cost airline SalamAir has launched a series of major fare discounts this August, giving customers the chance to fly to domestic and international destinations at the most affordable prices in recent memory.

Breaking Fares Campaign

SalamAir’s latest “Breaking Fares” campaign runs from August 24 to August 28, 2025, with fares starting at just OMR 19.99 (about Dh191). This limited-time offer allows travelers to book flights for journeys between October 1 and November 30, 2025, across SalamAir’s regional and international network.

Destinations include major cities like Dubai, Doha, Kuwait, Alexandria, Dammam, and several in South Asia such as Hyderabad, Chennai, Jaipur, Islamabad, Karachi, and Sialkot.

Domestic Discounts for Cardholders

In addition to international deals, SalamAir is offering exclusive domestic flight discounts in partnership with Sohar International and Sohar Islamic banks. Customers booking from June 21 to August 10, 2025, for travel within Oman between July 1 and August 31, receive 15% off for debit card holders and 40% off for credit card holders (Gold, Platinum, Signature, Infinite)

The domestic deal covers routes between Muscat and locations like Salalah, Duqm, Masirah, and Sohar, and requires a promotional code from the issuing bank.

Click here to Book Now!

Terms and Availability

All discounts are available exclusively through SalamAir’s website or authorized sales channels. Seats are limited, so early booking is highly encouraged. Add-on options like seat selection and additional baggage remain available, allowing passengers to customize their travel.

Industry Impact

Marketing head Khadija Al Kindi highlights the initiative as part of SalamAir’s goal to make travel accessible despite rising global airfares. The campaign also coincides with the airline’s fleet expansion, positioning SalamAir as a key driver of affordable air travel in Oman and the wider region.

Travelers in Oman are now presented with a unique window to explore more for less, whether for business, leisure, or student travel.

Passengers flying out of Hamad International Airport (HIA) can now enjoy added convenience with Qatar Duty Free’s newly introduced ‘Collect on Return’ service, which allows travelers to shop duty-free before departure and collect their purchases upon their return to Doha.

The service, launched as part of Qatar Duty Free’s strategy to enhance customer experience, caters especially to Qatar residents, frequent travelers, and business passengers who may want to take advantage of duty-free pricing without carrying extra bags or fragile goods abroad.

How the Service Works

Travelers departing Doha can browse and purchase items from Qatar Duty Free’s wide retail portfolio, which includes luxury fashion, perfumes, cosmetics, electronics, watches, jewelry, confectionery, and premium liquors. Once customers select their goods, they can request that the purchase be stored.

• The items are securely packaged and labeled with the passenger’s details.

• Qatar Duty Free then stores them in designated, climate-controlled facilities to protect sensitive products such as fine chocolates, skincare, and beverages.

• Travelers receive a claim voucher or digital receipt, which they present when they return through HIA.

• On arrival back in Doha, passengers can collect their purchases at special ‘Collect on Return’ counters located within the arrivals area.

This process ensures that travelers avoid carrying unnecessary weight, dealing with customs concerns abroad, or transporting delicate products during their trips.

Benefits for Passengers

1. Hassle-Free Travel – Passengers can shop without worrying about space in their luggage.

2. Security & Preservation – Goods are stored safely under proper conditions.

3. Convenience for Short Trips – Particularly useful for weekend trips, business travel, or families with children.

4. Opportunity to Secure Promotions – If there are limited-time offers or exclusive products available on departure day, passengers can still purchase them without needing to carry them away immediately.

Strategic Importance

Qatar Duty Free operates in one of the fastest-growing hubs in the world, and the rollout of this service is seen as another step to match and surpass global standards in travel retail.

Hamad International Airport, which has repeatedly been ranked “World’s Best Airport” by Skytrax (2021, 2022, 2024), positions itself as a premium global gateway. It already boasts more than 90 boutiques and retail outlets, alongside 30 restaurants and cafés, offering both international luxury brands and local Qatari products.

By introducing ‘Collect on Return,’ QDF joins a select group of major duty-free retailers worldwide — such as those in Singapore, Dubai, and Heathrow — who offer similar services. Industry experts argue that this innovation is becoming increasingly important as passengers look for greater flexibility in how they shop, especially in the post-pandemic era where smooth, contact-minimized, and tailored services are in demand.

Official Position

QDF officials have emphasized that the service reinforces their passenger-first philosophy. “This initiative is built around convenience and peace of mind,” a Qatar Duty Free spokesperson noted in earlier statements, highlighting that the program reflects QDF’s ambition to provide not just products, but also premium after-purchase services.

Looking Ahead

Aviation analysts suggest that value-added retail services like ‘Collect on Return’ could boost non-aeronautical revenues for airports, which now account for a growing share of global airport income. It also enhances customer loyalty, as passengers are more likely to shop again if the process is streamlined and worry-free.

Travel insiders point out that this concept also reflects a wider luxury shopping trend in the Gulf region, where airports are increasingly expected to act as lifestyle destinations as much as transit hubs.

In a festive gesture to celebrate India's Independence Day, Etihad Airways, the UAE’s national carrier, has launched an exclusive discount campaign for passengers booking from India. Operating from its hub at Zayed International Airport, Etihad is offering a generous 30 percent discount on Economy class tickets to a wide array of popular destinations across Europe and the United States.

Travellers booking now can secure flights at significantly reduced rates to iconic cities such as Chicago (Dh3,273), Toronto (Dh3,599), Washington DC (Dh3,149), Barcelona (Dh2,036), and Dublin (Dh2,149). The offer also extends to flights headed to Brussels, Prague, Warsaw, Sochi, New York, Rome, Atlanta, Madrid, Boston, Paris, Munich, and Frankfurt, making it easier than ever for Indian passengers to explore these global hubs.

The special fares are available for booking up until August 15, with a travel window stretching from September 2025 through March 2026. This promotion follows on the heels of Etihad’s recent start-of-summer campaign, which included discounts of up to 25% on both business and economy class tickets.
As the 2025 summer travel season approaches its end, airlines based in the UAE, neighboring regions, and India have launched a series of competitive fare offers, heating up the market for travelers seeking value deals.

In other exciting news, Etihad recently inaugurated commercial operations of its new Airbus A321LR, with Flight EY414 marking the first journey from Zayed International Airport to the beautiful island destination of Phuket. The addition of the A321LR to its fleet underscores Etihad’s commitment to delivering premium cabin experiences on short and medium-haul flights, mirroring the attention to detail and service excellence featured on its acclaimed widebody aircraft.

With these strategic offers and fleet enhancements, Etihad Airways continues to strengthen its position as a preferred carrier for Indian travelers seeking quality and affordability on international flights.