Oman offers a wealth of activities for every type of traveler, from adrenaline junkies to those seeking tranquility in nature. Adventure enthusiasts can embark on thrilling canyoneering expeditions or conquer the sandy dunes with exhilarating dune bashing. For water lovers, flyboarding and surfing provide an exciting way to engage with the ocean. To take in the stunning landscapes, a helicopter tour reveals breathtaking vistas from above. No visit is complete without experiencing the magical ambiance of a sunset cruise, making Oman a truly captivating destination.

Helicopter Tours

Experience the breathtaking beauty of Oman from the sky with a helicopter tour aboard the Airbus H125. This aerial adventure allows you to witness the country's diverse landscapes, including rugged mountains, vast deserts, and pristine coastlines, all from a unique vantage point.

Details

• Duration: The city tour lasts approximately 15 minutes, offering a quick yet comprehensive view of key attractions.
• Location: Tours typically depart from Muscat.
• Price: Approximately $150 per person for a 15-minute tour.
• Highlights: Fly over iconic landmarks such as the Sultan Qaboos Grand Mosque, the Al Jalali and Al Mirani forts, and the stunning coastline of Muscat. This is the perfect way to capture unforgettable photographs and gain a new appreciation for Oman’s natural beauty.

Special Tips

• Book in Advance: Helicopter tours can fill up quickly, especially during peak tourist seasons (October to April).
• Early Mornings or Late Afternoons: Schedule your tour during these times for softer lighting and stunning views.

Flyboarding and Wakeboarding

Oman has made a name for itself in the world of water sports, with activities like flyboarding and wakeboarding attracting thrill-seekers from around the globe. These motorized sports offer an exhilarating experience on the water, combining the thrill of speed with the beauty of the ocean.

Details

• Location: Popular spots include Muscat and Salalah.
• Price: Around $100 for a 30-minute session.
• Safety: All activities are conducted by certified operators who prioritize safety, ensuring that participants have a secure and enjoyable experience.
• Experience: Flyboarding allows you to soar above the water, while wakeboarding combines surfing and snowboarding techniques, providing a unique blend of excitement and challenge.
• Variety: Operators offer a range of options, from short introductory sessions for beginners to more extensive courses designed for those looking to refine their skills.

Special Tips

• Wear Sunscreen: The sun can be intense, so make sure to apply sunscreen before heading out.
• Stay Hydrated: Bring water to stay hydrated during your activity.

Desert Adventures

The Wahiba Sands, stretching over 200 kilometers, is a striking desert landscape that offers unforgettable adventures. Visitors can explore this iconic environment through dune bashing, camel rides, and sandboarding, immersing themselves in the unique beauty of Oman’s desert ecosystem.

Details

• Location: About 3 hours from Muscat, near Bidiyah.
• Price: Desert safari packages range from $75 to $150 per person, depending on the inclusions (lunch, camel rides, etc.).
• Activities: Experience the thrill of dune bashing in a 4x4 vehicle, or opt for a more traditional sunset camel ride, which allows you to take in the stunning desert scenery at a leisurely pace. For the adventurous, sandboarding or quad biking provides an adrenaline rush as you glide over the dunes.
• Wildlife: The desert is home to a rich variety of flora and fauna, including over 180 plant species and 200 animal species, making it a fascinating ecosystem to explore.
• Tour Details: Small-group excursions typically depart from Muscat or Bidiyah. Tours often include a traditional picnic lunch at a desert camp and a refreshing swim at Wadi Bani Khalid, a beautiful oasis with crystal-clear waters.

Special Tips

• Best Time to Visit: October to April offers cooler temperatures, making outdoor activities more comfortable.
• Pack Snacks: While many tours include meals, having some snacks on hand can be helpful during the day.

Sunrise Desert Yoga

Begin your day with a refreshing sunrise yoga session in the serene desert. This experience allows participants to connect with nature and find inner peace as they practice yoga amidst the tranquil desert landscape.

Details

• Location: Various desert locations, often arranged by local yoga studios or tour operators.
• Price: Approximately $40 to $60 per session.
• Duration: Sessions typically last 1 to 1.5 hours.
• Setting: Conducted in the serene environment of the desert, participants can enjoy the peaceful sounds of nature as the sun rises, creating a perfect backdrop for meditation and yoga practice.
• Classes: Various styles of yoga are offered, catering to all skill levels, from beginners to advanced practitioners. This allows everyone to connect with their inner selves and the natural world around them.
• Experience: The sessions emphasize relaxation and mindfulness, encouraging participants to embrace the beauty of the moment as they breathe in the fresh desert air.

Special Tips

• Dress Comfortably: Wear loose, breathable clothing suitable for yoga.
• Arrive Early: Get to the location a bit early to enjoy the serene atmosphere and set up your space.

A Day in Paradise (Full Day Beach Pass)

The Shangri-La Barr Al Jissah Resort and Spa offers an exquisite retreat along a stunning bay, where deep turquoise waters meet majestic mountains. The ‘Day in Paradise’ escape promises a luxurious experience for all guests.

Details

• Location: Barr Al Jissah, Muscat.
• Price: Approximately $100 per person for a full-day pass, including lunch.
• Facilities: Enjoy access to six stunning swimming pools, two private golden-sand beaches, and a meandering lazy river perfect for relaxation. Water sports activities are also available for those looking to add a bit of adventure to their beach day.
• Amenities: Towels and bottled water are provided for your convenience, ensuring a comfortable visit. Guests can indulge in a lavish buffet lunch featuring a variety of dishes, including fresh seafood, international cuisines, and local specialties.
• Relaxation: The resort’s serene environment, combined with high-quality service, allows visitors to unwind and rejuvenate, making it a true day in paradise.

Special Tips

• Reservations: It’s advisable to book your day pass in advance, especially during weekends and holidays.
• Bring a Book: The tranquil environment is perfect for relaxation, so consider bringing a book for leisure time by the pool.

Additional Recommendations

Cultural Experiences

• Visit Nizwa Fort: Located about 1.5 hours from Muscat, this historical site offers insight into Oman's heritage. Entry is around $5.

Local Cuisine

• Try Shuwa: A traditional Omani dish made of marinated lamb, slow-cooked in an underground sand oven. Look for local restaurants offering this delicacy.

Souqs

• Explore Mutrah Souq: A vibrant market in Muscat where you can shop for spices, textiles, and handicrafts. Bargaining is common, so don’t hesitate to negotiate prices.

With so much to explore, Oman is a destination that promises a wealth of unforgettable experiences, whether you are seeking adventure, relaxation, or a deeper connection with nature.

Phu Quoc, Vietnam’s largest island and a top holiday destination, is on track to exceed all expectations by welcoming more than 7 million tourists this year. According to Bui Quoc Thai, Director of the provincial Department of Tourism, the island has already attracted over 6 million visitors in the first eight months of 2025 — accounting for nearly 83% of its annual target. Notably, more than 1 million of these travelers were international tourists, signaling a strong comeback in overseas arrivals.

The surge in visitor numbers has translated into impressive economic benefits. Tourism revenues have soared to nearly VND28.3 trillion (approximately US$1.07 billion), surpassing the year-end goal by over 20%. This rapid growth reflects Phu Quoc’s rising appeal as a premier destination, thanks in large part to its modern infrastructure, including the Phu Quoc International Airport and a network of high-speed vessels, which provide seamless connectivity for travelers.

Visitors are also drawn to the island’s luxury accommodations and entertainment options. Phu Quoc boasts a diverse range of four- and five-star resorts, world-class entertainment complexes, and tailored tourism products that cater to various interests and preferences. These offerings ensure memorable and unique experiences that keep tourists coming back.

The island’s tourism momentum is further fueled by preparations for the upcoming APEC Economic Leaders’ Week in 2027. This high-profile event has accelerated infrastructure development, heightening Phu Quoc’s capacity to host international guests and boosting its global profile.

With the National Day holiday approaching, local officials anticipate a new wave of visitors eager to explore Phu Quoc’s breathtaking landscapes, vibrant cultural festivities, and an abundance of entertainment. Numerous travel agencies are offering attractive promotions, ensuring an exciting season ahead.

International arrivals are notably increasing from key markets such as India, South Korea, Russia, and Europe. Meanwhile, an emerging segment of Muslim travelers from India, Indonesia, Malaysia, and the Middle East is creating fresh opportunities. Tour operators at the World Islamic Tourism Trade Expo (WITEX 2025) in Malaysia highlighted Phu Quoc’s potential to become a preferred destination for this fast-growing market, provided the island continues to enhance its services.

Phu Quoc’s growing prestige is reflected in recent accolades from leading travel publications. It ranked third on Travel + Leisure’s list of the 10 best islands in the Asia-Pacific region in 2025, trailing only Bali and Koh Samui. Last year, it was voted the world’s second most beautiful island by Travel + Leisure readers, following the Maldives.

With world-class amenities, expanding international appeal, and strategic development, Phu Quoc is poised to solidify its status as one of Asia’s most captivating island destinations in the months and years to come.

Oman's tourism sector showed remarkable growth in the first half of 2025, with hotel revenues climbing 18% alongside a significant rise in tourist arrivals, which reached 1.14 million. This surge is a clear sign of the country's strengthening position as a key destination in the Middle East, resulting from sustained investments in tourism infrastructure, strategic marketing, and enhanced global connectivity.

The three to five-star hotel segment alone generated OMR 141.21 million (about US$367 million) in revenues, marking an 18.2% increase compared to the previous year. Industry insiders credit this growth to multiple factors such as expanded airport capacity and new flight routes, development of luxury resorts and cultural sites, and targeted marketing campaigns aimed at both leisure and business travelers. Strategic partnerships, including Oman Air’s collaboration with TUI to launch a digital booking platform, have further boosted Oman’s visibility on the global stage.

This upward trend supports Oman’s Vision 2040 plan, which focuses on diversifying the economy by reducing dependence on oil revenues through sustainable tourism development and job creation. The government has committed US$31 billion to tourism development through 2040, with nearly US$6 billion earmarked for new resorts and projects. Currently, Oman boasts renowned luxury hotels such as the Mandarin Oriental Muscat and St Regis Al Mouj, with more than 40 new hotels in the pipeline.

Officials are optimistic that tourism momentum will continue into the latter half of 2025, fueled by upcoming events, festivals, and a growing number of tourism projects nearing completion. These developments will not only benefit the hospitality sector but will also positively impact related industries including transportation, food and beverage, and cultural enterprises, thereby broadening economic diversification.

Oman aims to nearly double its international tourist arrivals to 6 million annually by 2030 and reach 12 million by 2040, reflecting its ambitions to become a premier sustainable tourism destination. This growth trajectory aligns with forecasts that project tourism’s contribution to the national GDP and job creation to keep rising steadily in the coming decade, signaling a robust future for Oman’s tourism industry.

The vibrant surge in tourism highlights Oman’s appeal as a destination rich in natural beauty, cultural heritage, and modern luxury, well-supported by government commitment and industry collaboration to sustain and scale this growth efficiently and inclusively.

Salalah’s famed Khareef season the enchanting monsoon spectacle that transforms Dhofar into a lush paradise has once again captured the hearts of visitors from near and far, marking an exciting milestone for Oman’s tourism sector this year.

According to the National Centre for Statistics and Information (NCSI), the Khareef Dhofar Season from June 21 to July 31, 2025, drew approximately 442,100 visitors, reflecting a notable 7% increase over the 2024 season’s 413,122 visitors. This surge signals the continuing allure of Dhofar’s unique climate and vibrant cultural offerings during the Khareef months.

A standout in this year’s visitor statistics is the dramatic rise in domestic tourism. Omani visitors to Dhofar increased by an impressive 75.6%, reaching 334,399, a clear testament to growing national enthusiasm for exploring Oman’s natural and cultural gems. Visitors from Gulf Cooperation Council (GCC) countries numbered 69,801, while tourists from other international destinations accounted for nearly 38,000.

The majority of guests arrived by land about 334,846 visitors reflecting Dhofar’s accessibility and appeal for road travelers. Air arrivals also saw an uptick, with 107,254 visitors arriving by plane, marking a 10.9% increase compared to last year. Notably, 95.3% of arrivals were concentrated in July alone, highlighting the peak season’s magnetic pull.

This growth in visitor numbers represents more than statistics; it is a signal of opportunity and momentum for Dhofar’s burgeoning tourism economy. Local businesses in hospitality, retail, and transport sectors can expect expanding demand. The region’s ongoing investments in tourism infrastructure including viewpoints, waterfronts, parks, and cultural sites are paying dividends by enhancing the visitor experience and drawing a diversified visitor base.

Dhofar Municipality is promising an unforgettable Khareef season with a spectacular line-up of events and attractions carefully curated to celebrate Omani culture and entertain visitors of all ages. This year’s program features the world’s largest inflatable amusement park and a state-of-the-art main stage equipped with cutting-edge audio-visual technology. Visitors can enjoy eco-friendly fireworks, daily drone shows, folklore performances from 18 countries, and vibrant markets showcasing Omani entrepreneurs and artisans.

The Khareef season also celebrates heritage and wellness with projects such as "Awda" (The Return), a live re-creation of traditional Omani life, alongside parks dedicated to creative learning and sports activities. Beyond Salalah city, events and markets spread across Taqah, Mirbat, Sadah, and the Al Haffa Beach Market further enrich the seasonal experience.

As Khareef continues to shine as a beacon of natural beauty and cultural pride, the 7% growth in visitors in 2025 alongside a surge in domestic tourists confirms Dhofar's rising status as a premier destination in Oman and the Gulf region. With sustained support from government bodies and private stakeholders, the coming years promise even more innovation, inclusivity, and prosperity for the Khareef Dhofar experience.

From the emerald hills to bustling souqs and lively festivals, Khareef Dhofar 2025 invites everyone to witness the magic of monsoon in Oman’s southwestern gem—and to be part of a story that is still unfolding.

This summer, the picturesque village of Skala Sikamineas on the northeast coast of Lesbos is witnessing a vibrant influx of well-heeled tourists from the Turkish coast across the Aegean Sea. The two acclaimed fish restaurants lining the coast are bustling, filled predominantly with Turkish-speaking diners, including families from Izmir, groups arriving from Ayvalik via a new catamaran connection, and young couples from Istanbul soaking in the island's charm.

Among them are first-time visitors Isin and her boyfriend, who arrived by ferry from Dikili and quickly fell in love with Lesbos’ beaches and taverns, already planning a return next summer. The short crossing under an hour with tickets costing just €35, combined with eight daily ferry trips in the summer season from Dikili to Mytilene, Lesbos’ capital, makes the island an accessible and attractive getaway for Turkish tourists seeking a relaxed atmosphere.

On the Greek side, Turkish visitors find a welcoming environment where they can enjoy local specialties like ouzo, the aniseed schnapps, and relax openly—Turkish women sunbathe comfortably in bikinis, and social mingling happens naturally. Restaurateurs like Takis, operating a tavern in Gera Bay, praise Turkish visitors as appreciative, friendly, and relaxed, often representing the Turkish middle class looking for tranquil retreats. Unlike many Greek islands that have become prohibitively expensive, Lesbos remains affordable compared to Turkish Aegean destinations such as Bozcaada, Bodrum, or Assos.

Tourism is not just boosting local economies; it also serves as a bridge easing historical tensions between Greece and Turkey. Since the 19th-century conflicts and the Greco-Turkish War ending in 1922, relations have softened somewhat, particularly through growing cross-border tourism. In this vein, the deputy mayor of Mytilene, Nikos Giannakas, warmly welcomed the Turkish mayor of Balikesir, Ahmet Akin, and 150 tourists arriving via the new Mytilene-Ayvalik catamaran route now the eighth between these cities, enhancing tourism, trade, and cultural exchange.

Despite continuing political frictions such as maritime border disputes, airspace disagreements, and recent tensions around marine park creations in the Aegean—these issues remain largely distant from the holiday experiences of Turkish tourists on Lesbos. For visitors like Isin and countless others, the beauty and hospitality of the island overshadow any geopolitical rumblings, highlighting how tourism fosters goodwill and cross-cultural understanding amid complex diplomatic landscapes.

This summer, Lesbos is not only a tranquil sanctuary for vacationers but also a living example of how shared human experiences can nurture peaceful connections across the historically often tense Aegean Sea.

Hyundai Department Store’s shares surged 7.1% recently, buoyed by strong second-quarter business results that exceeded market expectations. For Q2 2025, the company reported consolidated operating profit of 86.9 billion won, marking a 102.8% increase year-on-year, and consolidated sales rose 5.5% to 1.803 trillion won. Notably, net profit returned to a surplus of 54.5 billion won during this period.

However, it is worth noting that sales and operating profit in Hyundai's core department store business declined slightly in Q2, with sales falling 3.6% to 590.1 billion won and operating profit down 2.3% to 69.3 billion won. This was attributed partly to reduced operating area due to major store renovations and renewal activities. On the other hand, their subsidiaries showed robust performance: duty-free stores grew sales by 22% while reducing operating losses, and Zinus, an online furniture company under Hyundai, posted an 11.2% sales increase and turned an operating profit of 29.1 billion won.

Hyundai Department Store has also been proactive with shareholder returns, declaring an interim cash dividend of 500 won per common share, reflecting a market dividend rate of 0.7% and total dividend payments of 10.78 billion won.

In response to evolving market trends and consumer behavior, Hyundai is focusing heavily on store renovations and leveraging technology. It launched “Heydi,” an AI shopping assistant for personalized in-store experiences, combining offline retail with generative AI-powered services to attract and engage customers, aiming to set a new shopping concept standard in Korea.

Despite the department store segment’s challenges, Hyundai Department Store's overall financial health and strategic initiatives are generating renewed investor confidence, positioning the company well for stronger performance in the second half of 2025 amid improving domestic consumption trends.

This comprehensive growth across core and subsidiary operations, alongside innovative customer engagement efforts, underpins the recent stock price surge and optimistic outlook for Hyundai Department Store moving forward.