Malaysia has firmly established itself as Asia’s most visited country in the first quarter of 2025, attracting over 10.1 million foreign tourists and surpassing long-time regional leaders such as Thailand and Singapore. This impressive 22% year-on-year increase signals a significant shift in the region’s tourism dynamics, highlighting Malaysia’s growing prominence as a top global travel destination.

Visa Relaxation Fuels Tourism Surge

A key factor driving this surge is Malaysia’s progressive visa policies. The government extended visa-free entry for Chinese nationals for five years, with the possibility of further extension until 2036, and granted Indian tourists visa-free access through 2026.

These initiatives have dramatically lowered travel barriers for two of the world’s largest outbound travel markets, resulting in a substantial influx of visitors. Additionally, Malaysia has implemented streamlined e-visa and eNTRI (Electronic Travel Registration & Information) systems, enabling faster and more convenient entry for tourists from over 60 countries.

Singapore Leads as Top Source Market

Singapore remains Malaysia’s largest source of visitors, with nearly 5 million arrivals in Q1 2025, reflecting strong bilateral ties and seamless cross-border travel facilitated by improved transport links such as the Rapid Transit System (RTS) connecting Johor Bahru and Singapore.

China follows closely as the second-largest market, contributing 1.12 million visitors, while Indonesia ranks third with 1.08 million tourists. Other notable source countries include Thailand, Brunei, India, and Australia, indicating Malaysia’s broad regional and international appeal.

Regional Competition and Changing Travel Patterns

Malaysia’s rise comes amid evolving regional tourism trends. Thailand, historically Southeast Asia’s tourism leader, recorded 9.55 million visitors in Q1 2025, placing it second behind Malaysia. Vietnam and Singapore followed with 6 million and 4.3 million arrivals, respectively.

Malaysia’s reputation for safety, family-friendly environments, and cultural diversity has attracted travelers seeking alternatives to traditional hotspots. Meanwhile, Thailand has faced challenges including political unrest and security concerns that have impacted tourist confidence.

Strategic Infrastructure and Connectivity Investments

Malaysia’s tourism revival is supported by significant investments in infrastructure and connectivity. Since mid-2024, the Ministry of Tourism, Arts, and Culture has facilitated over 3,100 weekly international flights with a combined seating capacity exceeding 620,000, enhancing accessibility from key markets in Asia, Europe, and North America.

Major airports such as Kuala Lumpur International Airport (KLIA) and Penang International Airport have undergone upgrades to improve passenger experience. The government has also expanded tourism corridors and improved road and rail networks to popular destinations like Langkawi, Penang, and the Cameron Highlands.

Economic Impact and Industry Growth

The tourism sector’s resurgence is delivering substantial economic benefits. Malaysia welcomed 6.7 million international visitors in the first two months of 2025 alone, a 31.3% increase compared to the previous year and 14.5% above pre-pandemic levels. Total tourist receipts reached RM106.78 billion in 2024, representing a 43.7% increase over 2023 and surpassing pre-pandemic figures by 20%.

This growth has spurred job creation across hospitality, retail, transportation, and cultural sectors, contributing significantly to Malaysia’s GDP and supporting small and medium enterprises (SMEs) in rural and urban areas alike.

Diverse Attractions and Global Recognition

Malaysia’s diverse attractions continue to captivate travelers worldwide. Visitors are drawn to iconic landmarks such as the Petronas Twin Towers and Batu Caves, alongside natural wonders including the pristine beaches of Langkawi and Tioman Island, and the biodiverse rainforests of Sarawak and Sabah, home to unique wildlife like orangutans and proboscis monkeys.

The country’s vibrant cultural festivals, world-class cuisine, and warm hospitality further enhance its appeal. In 2024, Malaysia was named Asia’s “most loved country” by Insider Monkey, a testament to its growing international reputation.

Sustainability and Future Prospects

Malaysia is also committed to sustainable tourism development. Initiatives promoting eco-tourism, community-based tourism, and conservation efforts are gaining momentum, aligning with global trends and traveler preferences. The government’s 2024-2026 tourism roadmap emphasizes responsible tourism practices, digital innovation, and diversification of tourism products to include wellness, adventure, and cultural tourism.

Looking ahead, Malaysia is poised to surpass 26.2 million tourist arrivals by the end of 2025, fully recovering from the pandemic’s impact and setting new records. The upcoming Visit Malaysia Year 2026 campaign is expected to further boost international arrivals, supported by continued marketing efforts, enhanced infrastructure, and strategic partnerships with global travel stakeholders.

With its blend of strategic policy, enhanced connectivity, rich cultural heritage, and commitment to sustainable tourism, Malaysia is not only leading Asia’s tourism recovery but also redefining the region’s travel landscape as a premier destination for travelers worldwide.

Red Sea Global (RSG), the visionary developer behind The Red Sea and AMAALA, has announced a major step in expanding global access to its luxury regenerative tourism destinations. Starting October 21, 2025, Qatar Airways will begin operating direct flights to the Red Sea International Airport (RSI) from Doha’s Hamad International Airport (DOH). Tickets are now available through the airline’s website and mobile app.

The new route will run three times a week — on Sundays, Tuesdays, and Thursdays — linking travelers from around the world to Saudi Arabia’s Red Sea coast through Qatar Airways’ vast network of over 170 destinations across six continents.

Flight schedule:

• Doha (DOH) → Red Sea (RSI): Flight QR1226 departs 07:45, arrives 10:45

• Red Sea (RSI) → Doha (DOH): Flight QR1227 departs 11:45, arrives 14:15

Boosting Saudi Arabia's Vision 2030 Tourism Goals

John Pagano, Group CEO of Red Sea Global, highlighted the significance of this partnership:

“The launch of these new flights with Qatar Airways marks a pivotal moment in positioning The Red Sea as a premier luxury destination on the global tourism map. As we continue to open more hotels and attractions, this route provides seamless access for travelers to experience unparalleled luxury, explore the rich Saudi culture, and engage with our pioneering regenerative tourism model.”

Engr. Badr Mohammed Al-Meer, Group CEO of Qatar Airways, emphasized the airline’s commitment to expanding connectivity:

“Adding The Red Sea to our network reflects our dedication to offering diverse and enriching destinations for global travelers. This marks our 12th destination within the Kingdom, opening doors to a new level of luxury travel in the Middle East through our award-winning hub at Hamad International Airport.”

Sustainable Tourism at Its Core

Operated by daa International since its opening in 2023, RSI is designed to be one of the world’s most sustainable airports. Once fully operational later this year, the airport will be powered entirely by renewable energy, utilizing over 760,000 solar panels and one of the largest battery storage systems worldwide.

Currently, five luxury resorts are welcoming guests at The Red Sea, including: Six Senses Southern Dunes, St. Regis Red Sea Resort, Nujuma, a Ritz-Carlton Reserve, Shebara (RSG-operated), Desert Rock (RSG-operated).

Additionally, Shura Island, the central hub of the Red Sea destination, is set to open later this year with 11 luxury resorts, an 18-hole championship golf course (Shura Links), premium dining and retail, cultural programs, and signature experiences.

This collaboration between RSG and Qatar Airways represents a significant milestone for Saudi Arabia’s Vision 2030, aimed at transforming the Kingdom into a leading global tourism hub.

For booking and more details, visit qatarairways.com.

In a strategic move to streamline its operations, AirAsia Indonesia has announced the suspension of its Bali to Cairns route effective September 19. The decision forms part of the airline’s broader demand-driven network optimization initiative aimed at focusing resources on routes with the most sustainable and robust demand.

Captain Achmad Sadikin Abdurachman, CEO of AirAsia Indonesia, shared the reasoning behind the suspension in a statement posted on the airline’s website. He emphasized that the choice followed a thorough review of passenger demand trends and route performance, ensuring a sharper focus on profitable and high-demand services.

Passengers affected by the suspension have been promptly notified via email and SMS. AirAsia has provided several options to ease the impact, including full refunds, credits valid for two years toward future flights with AirAsia, and complimentary flight changes to earlier dates on the Bali-Cairns route prior to the cutoff.

This development comes just one year after AirAsia Indonesia launched the thrice-weekly service linking Bali and Cairns. Following the airline’s exit, Jetstar will remain the sole provider of direct flights between Denpasar and Cairns, maintaining up to four flights per week.

The Bali-Cairns connection has long held significance for travelers drawn to unique cultural and natural experiences. Bali is internationally celebrated for its rich cultural tapestry home to traditional dances, age-old rituals, and stunning ancient temples. Cairns, on the other hand, serves as a gateway to two renowned UNESCO World Heritage Sites: the Daintree Rainforest, part of Queensland’s Wet Tropics, and the Great Barrier Reef, one of the world’s most spectacular natural wonders.

With this route adjustment, AirAsia Indonesia aims to enhance operational efficiency while still catering to evolving traveler needs in the region.

Philippine Airlines is ramping up its service on the Manila to Melbourne route for the upcoming 2025/26 holiday season to meet growing traveler demand. From December 17, 2025, through January 19, 2026, the airline will increase its weekly flights from five to seven, except during the peak period between December 26, 2025, and January 3, 2026, when the regular schedule applies.

The enhanced schedule features daily flights, offering passengers greater flexibility and convenience for their holiday travel plans. Operating on the reliable Airbus A330-300 aircraft, the route maintains high standards of comfort and service.

Flight details include:

• PR209 departing Manila at 5:00 PM, arriving Melbourne at 4:10 AM the next day (aircraft configuration 3-3-3 with 246 seats).
• A second PR209 flight leaves Manila at 9:25 PM, landing in Melbourne at 8:35 AM the following day (246 seats).

Return flights from Melbourne:

• PR210 departs at 5:55 AM, arriving Manila at 11:20 AM (3-3-3 layout with 357 seats).
• The second PR210 flight takes off at 10:20 AM, reaching Manila by 3:35 PM (357 seats).

This seasonal increase underscores Philippine Airlines’ commitment to enhancing connectivity between the Philippines and Australia, supporting both leisure and business travelers during the busy holiday period.

In a landmark achievement for sustainable aviation, Air France’s Airbus A220-300 has successfully completed its inaugural ferry flight from Mirabel Airport (YMX) in Canada to Paris Charles de Gaulle Airport (CDG) powered by a blend of sustainable aviation fuel (SAF). This historic delivery not only marks a milestone for Air France but also represents the first time Airbus has issued official sustainability credentials for SAF directly to an airline customer, signaling a significant step forward in the industry’s decarbonization journey.

The newly delivered Air France A220-300, christened VAISON-LA-ROMAINE and the airline’s 46th in this fleet, demonstrated remarkable environmental benefits. Over the course of its ferry flight, the use of SAF reduced lifecycle greenhouse gas emissions by more than 25 tonnes compared to traditional fossil fuels. This achievement reflects Airbus’ ability to provide Proof of Sustainability (PoS) through the CORSIA Sustainability Certification Scheme, ensuring verified emission reductions linked to SAF consumption.

For Air France-KLM, one of the world’s largest buyers of sustainable aviation fuel, the integration of SAF at the point of aircraft delivery represents a key transparency enhancement, accelerating SAF adoption across the aviation sector. The airline group stresses that combining new, more efficient aircraft with SAF is central to meeting its decarbonization targets for medium-haul operations.

Since introducing SAF deliveries at its Mirabel manufacturing facility, Airbus has progressively integrated sustainable fuels into A220 production, acceptance tests, and now delivery flights. In 2025 alone, the Mirabel site anticipates saving around 400 metric tonnes of CO2 emissions through the use of approximately 170,000 liters of pure SAF.

This local effort complements Airbus’ worldwide sustainability commitment, where 78% of all aircraft delivered in the first half of the year featured SAF blends. Airbus aims for full SAF compatibility across its entire fleet by 2030. Currently, A220 aircraft are certified to operate with up to 50% SAF blends, showcasing both advanced technical readiness and adherence to evolving regulations.

The sustainable aviation fuel used on this flight is certified to reduce lifecycle emissions by up to 85% compared to conventional jet fuel. This reduction is accounted for using a mass balance system that tracks certified SAF volumes alongside regular Jet A-1 fuel, ensuring a transparent and auditable chain of custody. Airbus emphasizes this approach as vital for maintaining operational feasibility while driving greater SAF transparency.

Since introducing its first A220 in 2021 as part of a 60-aircraft order, Air France has leveraged the model’s efficiency to reduce per-seat fuel burn and CO2 emissions by up to 25% compared to older aircraft generations. The A220 family remains a cornerstone in both Airbus’ and Air France’s sustainability strategies, combining advancing aircraft efficiency with the accelerating adoption of sustainable fuels.

As the aviation industry charts its path to a low-carbon future, Air France and Airbus’ collaboration on SAF delivery flights underscores the tangible progress being made toward cleaner skies—one sustainably fueled journey at a time.