SalamAir, Oman’s prominent low-cost airline, has introduced a new WhatsApp service designed to enhance the passenger experience by delivering flight tickets and boarding passes directly through the popular messaging app. This convenient feature allows travelers to bypass the traditional hassle of sifting through emails or printing documents, making the check-in process smoother and more efficient.

For a nominal fee of 0.250 OMR per booking, customers who provide their WhatsApp number during reservation will receive automated notifications with their booking confirmation and boarding passes, although the service currently supports only one-way communication from the airline to the passenger.

This innovative move is part of SalamAir’s ongoing digital transformation efforts aimed at offering more flexible and customer-friendly travel solutions. The airline, which operates a fleet of 13 Airbus A320 and A321 aircraft and conducts over 80 daily flights, plans to expand its fleet with a new A321neo arriving in early 2025 and an additional 10 Airbus A320s by 2028, supporting its growth strategy aligned with Oman’s Vision 2040.

SalamAir’s leadership, including Chief Commercial Officer Steven Allen, has emphasized the airline’s commitment to leveraging technology to provide travelers with seamless, personalized services.

Alongside the WhatsApp ticketing service, SalamAir has recently introduced other enhancements such as Express Bag and Priority services, further improving the overall travel experience. While the WhatsApp service improves convenience, passengers are responsible for ensuring their devices have adequate connectivity to receive messages.

The airline also maintains strict privacy policies to protect customer data and limits third-party sharing to essential service functions. This latest development reinforces SalamAir’s position as a trusted and innovative carrier in the Gulf region, continuing to prioritize customer satisfaction and operational excellence.

Emirates Flight Catering has embarked on a landmark expansion with the ground-breaking of a new Dh160 million laundry facility under its Linencraft brand at Dubai Investment Park, creating 400 direct jobs and boosting its operational capacity by over 50 percent. This strategic investment addresses the surging demand in the UAE’s hospitality, aviation, and healthcare sectors amid rapid sector growth and infrastructure developments.

The new facility will add 150 tons daily to Linencraft’s current processing ability of 280 tons across four locations. It features two advanced modular hospitality bulk laundry units with a combined capacity of 142 tons per day, plus a dedicated garment plant that can handle over 28,000 pieces daily. This high-tech setup incorporates next-generation automation to enhance efficiency, reduce manual labor, and ensure resilience with built-in redundancies to maintain uninterrupted operations even at peak times.

 Energy-efficient systems are integrated to minimize environmental impact, reflecting a sharp focus on sustainability.

Shahreyar Nawabi, CEO of Emirates Flight Catering, emphasized the boldness of this move, stating, “This investment reflects both the scale of opportunity we see in the market and our determination to lead the industry forward. With this advanced facility, we’re not just increasing capacity we’re setting new standards through smart technology and sustainability.” The expansion is timely, as more than 10,000 new hotel rooms are expected in the UAE by 2027 alongside the upcoming major international events and Dubai Airport’s ongoing expansions, all driving a steep rise in demand for large-scale laundry services including staff uniforms and institutional laundry needs.

Linencraft currently serves over 100 clients across airlines, hospitality, healthcare, and corporate sectors, employing around 1,300 people. The new facility solidifies its position as the UAE’s largest and most trusted commercial laundry provider, capable of onboarding 40 additional hospitality clients with this capacity boost.
The project is led by UAE-based general contractor ASIA Prime, which is committed to delivering quality and operational excellence throughout the construction process.

This expansion complements broader Emirates Group initiatives, which recently unveiled a global talent drive to recruit 17,300 employees across Emirates and dnata, further underscoring the Group’s growth and commitment to meeting future demand in aviation and related services.

By scaling up climate-conscious operations and leveraging smart technologies, Emirates Flight Catering’s new Linencraft facility is poised to support the country’s booming service industries with efficiency, reliability, and sustainability well into the future.

On 22 July 2025, Dubai, UAE, the Emirates Group launched an extensive global talent acquisition campaign aimed at recruiting 17,300 professionals during the current financial year. This hiring goal is symbolic, matching the population size of a mid-size town or the seating capacity of 58 Airbus A350 aircraft. The recruitment drive is part of the Group’s ongoing expansion strategy, reinforcing its industry-leading position.

The available opportunities span across 350 different roles across Emirates and dnata, the two flagship businesses under the Group. Emirates, recognized as the world’s most profitable and largest international airline, along with dnata, a global leader in air and travel services, are looking to fill positions that include cabin crew, pilots, engineers, commercial and sales teams, customer service, ground handling, catering, IT, human resources, and finance. Notably, dnata alone seeks over 4,000 specialists in cargo, catering, and ground handling operations.

HH Sheikh Ahmed bin Saeed Al Maktoum, Chairman and Chief Executive of Emirates Airline & Group, emphasized that this ambitious recruitment is aligned with Dubai’s Economic Agenda D33 and the Group’s growth trajectory. He expressed that the goal is to attract world-class talent capable of driving innovation, excellence, and the future transformation of the aviation industry. He views this initiative as an opportunity for skilled professionals to become integral to the Group’s ongoing success and expansion.

To reach potential candidates globally, the Emirates Group will hold over 2,100 open days and various talent acquisition events across 150 cities throughout the year. These events will provide a chance for prospective pilots, IT professionals, engineers, and cabin crew members to engage directly with recruitment teams and long-serving Emirates employees sharing their experiences. In addition to international outreach, Dubai-based events will focus on involving UAE national students and graduates, supporting national workforce development.

Since 2022, the Emirates Group has recruited more than 41,000 professionals, with nearly 27,000 in operational roles, contributing to the current workforce size of approximately 121,000 employees. The Group continues to be a magnet for talent around the world due to its strong brand reputation, people-centric policies, tax-free remuneration, comprehensive benefits, and esteemed training and career development programs.

In the past financial year alone, the Group received in excess of 3.7 million job applications, illustrating its global appeal. Candidates are drawn to Dubai not only for professional opportunities but also for the city’s safety, economic stability, advanced technological infrastructure, forward-looking policies, and vibrant lifestyle.

For those residing in Dubai and working for the Emirates Group, benefits are extensive, including eligibility for profit sharing, comprehensive medical and life insurance coverage, a wide array of travel benefits encompassing annual and service-related leave tickets, concessional rates for family and friends, discounted cargo rates, and membership privileges unlocking reductions at hundreds of retail, hospitality, and lifestyle destinations.

Candidates interested in joining the Emirates Group can explore available positions and upcoming recruitment events worldwide by visiting the Group’s official careers portal. This recruitment drive showcases the Emirates Group’s unwavering commitment to growth, innovation, and maintaining its status as a global employer of choice, while welcoming talented professionals prepared to contribute to shaping the future of aviation.